charity: water Writing Kit

This kit was completed during my PRL 215 public relations writing course at Syracuse University. It focuses on made-up materials to showcase different public relations writing techniques through materials for the nonprofit charity: water. The kit includes a press release, email pitch, news release, 3 audience personas, goals, objectives, messages, tactics and execution plan, newsletter, memorandum, intranet/email to employees, op-ed piece, letter to the editor, website content, news jacking audiences and tactics, talking points and a speech.

Please Click Here or Above for Full charity:water Writing Kit

*I do not work for this organization, or take credit for their logo or information. All was taken directly from their website, or created myself through Adobe InDesign or Adobe Photoshop.

Coca-Cola & charity: water Collaboration Media Kit & Graphics

For my public relations writing course, we had to create a collaboration between a company and organization. The event that I created was the Sexiest H20 Bash, featuring Maroon 5’s Adam Levine. This media kit includes a media alert, press release, fact sheet, backgrounder, bios for the chairman and CEO of Coca-Cola, the founder of charity: water, the senior water program officer of charity: water, Adam Levine, and my own made-up biography for my position as the chief public affairs and communications officer of Coca-Cola. I also included the social media, pitch letter and media list for the collaboration.

I also created the poster and Staples Center tickets for the concert, along with my business card, modeled off of Muhtar Kent’s Coca-Cola business card.

Click Here or Above for the Full CCCW Media Kit

 

*I do not work for this organization or corporation, or take credit for their logos or information. All was taken directly from their websites, or created myself through Adobe InDesign or Adobe Photoshop.